Thanks for covering this and weighing-in. I do wonder if they intended for it to get out "into the wild" (shared with the external world vs. just internal sales). But as I showed it to some of my colleagues for their reactions, I noticed later in the day that the jingle was in my head--not that I'm the audience for SP1...or that I listen to this type of music (ha, ha).
I just hope their sales force gets more of these types of presentations at meetings rather than stale powerpoints loaded with product benefits on bar charts (those are rather tedious to sit through). But I still say, this is very in-line with their brand--Apple is the hipster, Microsoft is the Geek...and it works for both brands to stay true to their brand "roots".
Glad to know of your blog now ;-).
Debra
· 1 year ago
Thanks CK - appreciate you stopping by. I actually watched it a couple of times. The first time my reaction was "oh how silly" but then the second time the humor struck me.
I hope the folks at MS aren't that naive to think that this wouldn't get out onto YouTube, so I'll give them credit for the publicity they are getting. And if by chance they didn't plan on it going viral, well they learned something about social media now!
But you're right - this video will be remembered long after the "blah blah blah Vista" PowerPoints.
Drew McLellan
· 1 year ago
Debra,
I suppose this is one of those "we'll never know the true story" situations. You're right...they have received a lot of buzz.
But, I'm not sure it's the kind of buzz I'd want. I don't remember one thing they said about Vista -- do you?
I completely agree that it was probably a fun purely internal piece. But is there such a thing anymore?
Great meeting you!
Drew
Debra
· 1 year ago
Drew,
The video was not something that I remembered the specifics, but I do know that there's an update to Vista, which I didn't know before. How valuable that is from a marketing perspective is unclear as I don't run Vista.
But I sure hope that this event doesn't cause corporate marketers to take a more conservative approach and not have fun for fear of it going public and being misunderstood by the general population. As long as the company stays true to their brand, there should be no harm done.
All Comments
I just hope their sales force gets more of these types of presentations at meetings rather than stale powerpoints loaded with product benefits on bar charts (those are rather tedious to sit through). But I still say, this is very in-line with their brand--Apple is the hipster, Microsoft is the Geek...and it works for both brands to stay true to their brand "roots".
Glad to know of your blog now ;-).
I hope the folks at MS aren't that naive to think that this wouldn't get out onto YouTube, so I'll give them credit for the publicity they are getting. And if by chance they didn't plan on it going viral, well they learned something about social media now!
But you're right - this video will be remembered long after the "blah blah blah Vista" PowerPoints.
I suppose this is one of those "we'll never know the true story" situations. You're right...they have received a lot of buzz.
But, I'm not sure it's the kind of buzz I'd want. I don't remember one thing they said about Vista -- do you?
I completely agree that it was probably a fun purely internal piece. But is there such a thing anymore?
Great meeting you!
Drew
The video was not something that I remembered the specifics, but I do know that there's an update to Vista, which I didn't know before. How valuable that is from a marketing perspective is unclear as I don't run Vista.
But I sure hope that this event doesn't cause corporate marketers to take a more conservative approach and not have fun for fear of it going public and being misunderstood by the general population. As long as the company stays true to their brand, there should be no harm done.
Nice meeting you too, Drew!